2020 Gartner Market Guide for Digital Experience Monitoring

Navigating the many DEM options that are available these days can be overwhelming. A great place to start is the Gartner Market Guide for Digital Experience Monitoring, which predicts that “By 2025, 70% of digital business initiatives will require I&O leaders to report on the business metrics from digital experience, up from less than 15% today.”

The guide offers I&O leaders a market analysis with recognized vendors (includint NetMotion), use case examples, and actionable recommendations to consider.

Gartner's Key Findings

"The post pandemic workforce will remain more distributed and remote, limiting I&O leaders' visibility into endpoint connectivity and application performance from everywhere, leaving them vulnerable to issues beyond their control, such as an ISP or home Wi-Fi issue."
"Digital experience monitoring (DEM) technologies have improved core capabilities, particularly on single applications; however, I&O leaders generally focus on technical metrics and fail to measure the user experience."
"DEM has traditionally focused on the availibility and performance of infrastructure and applications rather than on usability, limiting I&O leaders' ability to measure the total impact on business outcomes."

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*Gartner Market Guide for Digital Expereince Monitoring, 25 August 2020, Fredrico De Silva, Charley Rich, Josh Chessman.
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